Case Study - AI creative platform

Overview

Marketers need audience-backed insight and creative ideation at speed — but most AI tools scrape the web and call it insight. RYA was built inside Episode Four, a creative advertising agency, to solve real marketing problems with data that actually reflects what audiences care about.

RYA runs on nearly 10 years of statistically significant, passion-point survey data from real people across B2C and B2B categories. Trained by seasoned strategists and creatives, it blends the scale of AI with human judgment, taste, and cultural nuance.

We worked with the Episode Four team to build a complete platform covering audience insights, trend analysis, creative ideation, sponsorship recommendations, and media platform strategy — all through an agentic chat experience purpose-built for marketing workflows.

What we did